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Forbes: CEO Anthony Shaw on Why AI Can't Carry Your Strategy

Written by North Highland | Nov 12, 2026, 6:05:24 PM

AI continues to play a greater role in how work gets done across all industries, in organizations of every shape and size. The first wave of adoption was largely about how quickly these orgs can move, but now, leaders need to be asking if the work they're expediting with AI supports their strategy in a meaningful (and measurable) way.

In an article for Forbes Business Council, North Highland CEO Anthony Shaw offers his advice for achieving this: context. Giving AI access to enterprise information isn’t enough, because AI also needs the context behind the business, including the decisions, trade-offs and judgment that shape where an organization is trying to go.

“Used well, AI can carry strategy from the decisions you make to the choices people face across the organization.”

Shaw looks at how leaders can close the gap between strategy and AI-enabled work, from capturing the reasoning behind important decisions to making sure that context evolves as the business does. The goal is to ensure AI helps move the organization toward where it’s going, rather than simply accelerating the way it worked before.

Read the full article for Shaw’s perspective on how leaders can connect AI, strategy and everyday decision-making.