Three Key Pharma Social Media Trends | North Highland

Social media trends are in a constant state of flux, and pharma marketing organizations must remain agile to capitalize on these shifts. Effective social media presence is now a basic requirement for pharma companies, making ongoing assessments of consumer behavior and information-seeking methods necessary in an ever-changing digital terrain. In this dynamic environment, having a deep understanding of your customer base is essential.

The trends: 

• Don’t be afraid to try new things. 
• But don’t forget the basics! 
• Build an influencer strategy that fits your brand. 

Check out the article below for more details on how to leverage these trends in your social media approach.