North Highland was ranked #6 overall in Quality Ratings of Thought Leadership for the First Half of 2018 by analyst firm Source Global Research. The report analyzes 23 leading consulting firms’ thought leadership based on quality criteria, including research with senior executives in large organizations and factors that “drive individuals to pick up a piece of content; to read past the first paragraph and beyond; to have confidence in what they read; and to take action based on what they have absorbed.”
North Highland also tied in first place for thought leadership prompting action. Specific criteria for evaluation include differentiation, appealing content, credible expert authors and valuable recommendations with a clear call to action for readers. In Source’s 2017 report, North Highland was ranked #18.
Additional excerpts include:
- “This review sees a dramatic leap for North Highland with an all-time high score of 10.29 and position of sixth in the ratings table.”
- “Lead where you stand: A guide for customer experience leaders surrounded by skeptics and cynics demonstrates what the firm is good at: offering a new angle on a relevant topic, and presenting specific actionable recommendations. In fact, North Highland leads the pack…on prompting action.”
For more information on the report, visit www.sourceglobalresearch.com/report/4119/quality-ratings-of-thought-leadership-for-the-first-half-of-2018 (SUBSCRIPTION REQUIRED).