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Future of AI
FUTURE OF AI

North Highland's AI expert shares a future where hyper-personalization is made possible for everyone.

What Makes Us Special
WHAT MAKES US SPECIAL

Are you ready to work with changemakers who bring fresh perspectives, global experience, and a passion for solving problems?

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Jason Gerrard

Jason Gerrard, CEO at Threadology London Ltd.

Jason Gerrard

CEO

Jason Gerrard has over 30 years of experience in menswear and is CEO of Threadology London Ltd. Threadology houses various tailoring brands that sell online and through retailers such as Zalando (Germany) and ASOS.In 2018, Threadology entered a partnership with Fraser Group Plc, advising and managing the groups' tailoring businesses. Jason was appointed Managing Director of Gieves and Hawkes in 2023, with a mission to re-establish the brand as a domestic and internationally renowned tailoring brand. Other notable achievements include revitalising the German tailoring business Baumler AG in 2009, preserving hundreds of jobs, and selling his interest in 2013.