How are Chief Marketing Officers in professional services refocusing, reorienting, and reimagining to navigate times of change? Source Global Research has the answers in its new report, Re: Focus: How Professional Services Marketing Leaders are Facing Up to a Challenging Market.
North Highland’s CMO Matthew Klein shared his perspective with Source Global Research in the development of the report. Discussing cross-functional integration, operational efficiency, talent strategy, and more, Matthew sheds light on how North Highland is adapting to exceed client needs in changing times.
