Buri will lead Growth while Martin will serve as Consulting Leader, enhancing the firm's human-centered technology transformation capabilities
ATLANTA – Sept. 30, 2025 – North Highland, the leading change and transformation consultancy, welcomes Ryan Buri as senior managing director of Growth and Alyssa Martin as senior managing director and consulting leader for its Technology Transformation Team. This strategic leadership appointment follows North Highland's January 2025 acquisition of The Bridge, which added 160+ technology experts to the firm's capabilities.
"Ryan and Alyssa's complementary leadership will be instrumental as we scale our technology practice to meet growing market demand," said Barbara Ray, chief commercial officer and senior managing director of North Highland. "Their combined expertise positions us to deliver comprehensive technology transformation solutions with a human-centered approach."
- Buri brings over 18 years of progressive technology consulting expertise from premier firms such as Ernst & Young and The Bridge. He has a proven track record of advising clients on technology transformation strategy, technical execution in large-scale cloud and data programs, and change management work aligning technical teams with enterprise vision. In this role, Buri will lead growth initiatives for the team, harmonizing robust technology consulting experience with a passion for driving client outcomes.
- Martin brings more than 15 years of experience in professional services, advising Fortune 100 companies through high-stakes transformations. Drawing on a career that spans technology startups, creative agencies, and consulting portfolios, she has built a track record of driving innovation and measurable impact for clients. In her new role, she will oversee practice delivery, client partnerships, and the overall consulting experience, helping organizations navigate complex transformation with a people-first approach.
"We're not just running the playbooks of the past, we're reinventing them with our clients," Martin shared. "When we bring together capabilities like design, engineering, data, AI, security, Salesforce, and change management as one creative force, we give our clients more than transformation. We create competitive experiences that fuel their future and keep them ahead of the game."
Together, these Dallas-based executives will lead the firm's expanded technology services including AI and cognitive services integration, custom digital applications, cloud services through AWS and Microsoft Azure partnerships, and strategic portfolio management through the NH360 platform.
