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Future of AI
FUTURE OF AI

North Highland's AI expert shares a future where hyper-personalization is made possible for everyone.

What Makes Us Special
WHAT MAKES US SPECIAL

Are you ready to work with changemakers who bring fresh perspectives, global experience, and a passion for solving problems?

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Patricia Yates

Patricia Yates, CEO at Visit England

Patricia Yates

CEO

Patricia Yates is the CEO of Britain's national tourism agency VisitBritain/VisitEngland. She is also the Chair of the Tourism Industry Emergency Response group (TIER) which coordinates the tourism industry, developing plans and responses during crises. She is an observer on the board of the Tourism Alliance for VisitBritain/VisitEngland. For many years she led Holiday Which? where she led on all of its research, campaigning and public affairs work in tourism, travel and transport. Patricia also launched the Which? Guide to Hotels.Image Credit: Rachel Adams/The Times/News Licensing