What four questions should you be asking to jumpstart your transformation in the transportation industry? Learn what you should consider and more from North Highland's visit to the IBTTA Technology Summit.
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Powering Experience at the Speed of Insight
In partnership with a global timeshare company, our team developed a compelling business case for modernizing the data and IT systems needed to target the right audiences, deliver a resonant CX, and build lasting capability for CX differentiation.
American Football's Workforce Problem (And What Transportation Leaders Can Learn from It)
What do public sector transportation organizations have in common with the NFL? A common workforce challenge, and a proven way to establish and develop top talent.
CIO MAGAZINE - Supply Chain Analytics: 5 Tips for Smoother Logistics
Organizations are increasingly turning to data analytics to navigate supply chain disruptions and enhance their SCM efforts. According to Bob Violino, here’s how to do it right.
A Holistic View: Assessing Sponsorships in the Hospitality Industry both Quantitatively and Qualitatively
Sponsorships have long been a key tactic in the marketing toolbox for hospitality companies. However, it is important to evaluate the success of a sponsorship in a way that encompasses both the subjective human element and hard numbers, thus starting with the “why” of a sponsorship.
Changing How Timeshares Think About Customer Acquisition
For the first time since the economic downturn, timeshare companies have struggled to meet summer marketing and sales goals. While overall projections for the industry are still promising, this change is an alarm bell for hospitality and timeshare brands developing data and acquisition strategies for the next decade. Relying on the old models won’t work, and brands can’t afford to miss opportunities with the younger generation.
End-to-End Process Design Streamlines Successful Global Travel Services Merger
A newly-merged company combined two leading sellers of wholesale hotel rooms and services to the international travel industry. But both companies' dated, cumbersome information technology revealed challenges. The text-only operating system was laborious, time-consuming, and difficult to update. Customizations necessary to support offices in 30+ countries speaking 20+ different languages could take months. Efficiency was down, and timely product launches had become nearly impossible.
North Highland worked with the new company to merge and update its processes and information architecture – leading to a new system whose intuitive interface uses end-user input to anticipate and provide additional, relevant information.
North Highland worked with the new company to merge and update its processes and information architecture – leading to a new system whose intuitive interface uses end-user input to anticipate and provide additional, relevant information.