In a recent MM+M TrendTalks session, healthcare experts discussed how new tactics can help reps leverage digital capabilities to enhance their face-to-face interactions, but noted how it isn’t always easy to pivot from an old school approach to detailing. Read more here.
Search
Filter
- Clear All
- 22 results found
- Life Sciences
The Doctor Will See You Now: Increasing Provider Impact with a Reimagined Pharmaceutical Field Force
In this blog, our changemakers describe how pharmaceutical companies must redefine the field rep role and transform operations to put the healthcare provider at the core. They explore the role of data in shaping the field force of the future.
North Highland Attends Pharma Marketing USA 2022
Global pharma leaders gathered in Philadelphia on November 8th – 9th for Reuters Pharma Marketing USA 2022. Speakers shared insights and experiences that confirm North Highland’s approach to transforming and optimizing pharma marketing organizations.
Transforming Means of Interaction
North Highland helped a leading pharmaceutical organization execute an enterprise-wide digital transformation. This initiative enabled better-informed decisions through insight into healthcare providers' (HCPs') preferences around how they interact with, and receive information from, the organization.
North Highland’s Webinar ‘Life Sciences Webinar: Your Ultimate Guide For 2021’
Check out our webinar ‘Your Ultimate Guide For 2021,’ where we explored findings from our 4th annual Beacon trends report, as well as discussing 2021 priorities with Erica Jeffries Purdo, Senior Director, Portfolio & Process Management at Johnson & Johnson.
North Highland’s Amy Turnquist Highlights the Importance of Empathy, Emotion in Creating Experiences in Life Sciences
Amy Turnquist, Life Sciences Principal at North Highland, participated in a conversation about experience at the May 2021 Digital Health Coalition’s Virtual Summit. In a new article, she offers her take on the Summit by capturing insights from experience leaders at AbbVie, Disney Institute, Petco, and more.
North Highland Celebrates the PharmaVOICE 100
Every year in September, the pharmaceutical industry gets together – historically in-person, virtually over the past two years – to recognize and celebrate the industry’s 100 Most Inspiring People. The people who are making change happen within their organizations. The innovators who inspire change. The leaders who move our industry forward. Making Change Happen takes Courage. Inspiration. Action. Agility.
That’s why North Highland is proud to be a sponsor of this year’s PharmaVOICE 100 Celebration on September 9th.
That’s why North Highland is proud to be a sponsor of this year’s PharmaVOICE 100 Celebration on September 9th.