North Highland teamed up with a top-10 global pharmaceutical company to transform its U.S. Marketing organization to be more customer-centric. Building from that vision, we partnered with the business to develop a corresponding strategy and roadmap that unlocked the potential of its customer experience (CX) aspirations. Our scenario and design thinking-led approach resulted in a robust understanding of customer needs, alignment on customer and business-focused value drivers and priorities, and a sustained engine for ongoing innovation and iteration. The result? A CX vision and strategy designed for maximum value to shareholders and stakeholders.
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Future in Flux: Intel for the Life Sciences Executive
Our December 2021 study probed trends and transformation outlook for the life sciences industry this year and uncovered two critical opportunities: securing the right talent and enabling employees to drive operational excellence.
Future in Flux: Top Life Sciences Trends for 2022
Our December 2021 study probed trends and transformation outlook for the life sciences industry this year and uncovered two critical opportunities: securing the right talent and enabling employees to drive operational excellence.
Rethinking the Prescription for Talent Management
Life sciences organizations of all shapes and sizes must rethink their acquisition and retention strategies and how they equip employees for a digital future. This blog explores what you need to know about the new prescription for talent management.
Orchestrating Omnichannel Marketing to Engage Physicians and Patients
Three key takeaways from the Digital Healthcare Coalition virtual conference.
The Next Vantage for Life Sciences
Our June 2022 survey of 54 life sciences leaders highlighted the importance of a flexible transformation strategy. Yet, successfully executing and delivering on transformation strategy requires more organizational alignment.
Visualize Your Next Vantage: Life Sciences
How can today’s life sciences organizations adapt and respond quickly to what’s next? To find out, we surveyed 54 U.S.-based life sciences leaders in June 2022. More than ever, data shows that the only constant is change for the industry’s leaders. With an unprecedented pandemic response now in the rearview, life sciences leaders understand there is no going back to business as usual. The industry proved it could crush timelines in drug development, collaborate globally, and work cross functionally in ways that traditional organizational structures weren’t designed to support. Now, the expectation has been set.
North Highland Appoints Ariel Quick as Associate Vice President in Life Sciences
North Highland welcomes Ariel Quick as new Associate Vice President in Life Sciences.
Omnichannel Transformation and Field Force Integration Panel Discussion
The Digital Health Coalition hosted a panel discussion moderated by Amy Turnquist on the subject of Omnichannel Transformation and Field Force Integration. Guest speakers from GSK and Otsuka spoke to North Highland about the importance of engaging your field force throughout your transformation process.