In a recent MM+M TrendTalks session, healthcare experts discussed how new tactics can help reps leverage digital capabilities to enhance their face-to-face interactions, but noted how it isn’t always easy to pivot from an old school approach to detailing. Read more here.
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The Doctor Will See You Now: Increasing Provider Impact with a Reimagined Pharmaceutical Field Force
In this blog, our changemakers describe how pharmaceutical companies must redefine the field rep role and transform operations to put the healthcare provider at the core. They explore the role of data in shaping the field force of the future.
North Highland Attends Pharma Marketing USA 2022
Global pharma leaders gathered in Philadelphia on November 8th – 9th for Reuters Pharma Marketing USA 2022. Speakers shared insights and experiences that confirm North Highland’s approach to transforming and optimizing pharma marketing organizations.