Global pharma leaders gathered in Philadelphia on November 8th – 9th for Reuters Pharma Marketing USA 2022. Speakers shared insights and experiences that confirm North Highland’s approach to transforming and optimizing pharma marketing organizations.
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Tying Ambition to Action on the Transformation Journey
North Highland teamed up with a top-10 global pharmaceutical company to transform its U.S. Marketing organization to be more customer-centric. Building from that vision, we partnered with the business to develop a corresponding strategy and roadmap that unlocked the potential of its customer experience (CX) aspirations. Our scenario and design thinking-led approach resulted in a robust understanding of customer needs, alignment on customer and business-focused value drivers and priorities, and a sustained engine for ongoing innovation and iteration. The result? A CX vision and strategy designed for maximum value to shareholders and stakeholders.
Rethinking the Prescription for Talent Management
Life sciences organizations of all shapes and sizes must rethink their acquisition and retention strategies and how they equip employees for a digital future. This blog explores what you need to know about the new prescription for talent management.
Orchestrating Omnichannel Marketing to Engage Physicians and Patients
Three key takeaways from the Digital Healthcare Coalition virtual conference.