Award-winning strategy and execution plan for success in the highly competitive wearable technology market.
The Ask
Provide a strategy and execution plan for succeeding in the fast growing and crowded market for wearables technology.
The Solution
Our three-phased approach started with a U.S market assessment of the competitive landscape, identifying white space opportunities. Then we compiled target persona profiles of influencers, including data from Social Insights Lab. Finally, a differentiated value proposition with messaging direction for short term and long-term strategies.
The Results
Recognized by the American Marketing Association with an Innovation in Market Research Award. Proprietary strategies are currently under the direction of our clients global marketing team.