Skip to content
Future of AI
FUTURE OF AI

North Highland's AI experts discuss AI fluency and its strategic implications.

What Makes Us Special
WHAT MAKES US SPECIAL

Are you ready to work with changemakers who bring fresh perspectives, global experience, and a passion for solving problems?

A scientist in a white lab coat working at a desk surrounded by lab supplies, with a large window behind her.

People-Led, Technology-Enabled: How Haleon Built a Self-Sustaining R&D Capability

Download Case Study

People-Led, Technology-Enabled: How Haleon Built a Self-Sustaining R&D Capability
8:37

Many digital capability programmes build a content library and call it a learning strategy. North Highland gave Haleon something different: a fully integrated, self-sustaining learning ecosystem, built on over 10,000 pages of research and designed around the people doing the work.

The Situation

Haleon had clear ambitions. A world leader in consumer health, the company's R&D division was determined to build a strong competitive position in the digital and AI era.

But the conditions weren't there to support that ambition. Workforce development was fragmented, with teams working in silos and digital fluency uneven across the function. In a sector where AI capability is fast becoming a competitive differentiator, the pace of change demanded action.

Building digital capability at scale requires more than content. It requires the right infrastructure, the right people architecture, and a learning model designed to last beyond the project itself.

What Haleon needed was not a generic training programme. It needed a more evidence-based and integrated approach to developing its people that was grounded in the realities of the business, designed around the people it served and built on the right technology infrastructure.

Our Approach

North Highland treated technology and skills as one decision. Starting with evidence, not assumptions, we developed a Skills Taxonomy and framework at the intersection of capability and technology. Analysing over 10,000 pages of internal and external research, alongside listening to stakeholders from senior leaders to frontline scientists, we gave the team the foundation to make both dimensions work together and a platform for the talent work that follows.

The evidence base gave Haleon a compass reading, accurate and precise, pointing at the gap. The learning architecture gave it a map: a structured route from where its people were to where they needed to be.

10,000+ Pages of internal and external research analysed to ground the programme in evidence

Learning Architecture Grounded in Research

Rather than applying a generic framework, North Highland worked with Haleon’s teams to develop proficiency-based learning pathways tailored to distinct R&D personas, the company’s governance structures, language, and ways of working. Every design decision was built on the evidence base, ensuring the programme addressed real-world needs rather than assumed ones.

70/20/10 Model, Not a Content Library

Building on Haleon's established commitment to the 70/20/10 framework, North Highland partnered with them to bring it fully to life, shifting from a static content library to a dynamic, research-backed hybrid model rooted in in adult learning and behavioural science. Practitioners were empowered to generate their own use-cases, making learning directly relevant to daily work. Measurement frameworks and change metrics were embedded from the outset, giving leadership real-time visibility and the ability to intervene early.

70/20/10 Hybrid learning model drawing on adult learning and behavioural science (BeSci) best practices

Technology Built for the People Using It

The R&D team, partnered with North Highland, acted as first adopters on Haleon’s new Learning Management System (LMS). Working closely with the LMS team to design the all-important landing pages, the team made up an integral part of the LMS ‘Change Champions’ team and acted as support for go-live. AI-enabled learning interventions were introduced to ensure content resonated with diverse audiences. The result was a learning architecture that was purpose-built and immediately usable, accelerating adoption across the organisation from day one.

Capability Built from Within, Not Imported

A network of change champions was activated across the R&D function. Line managers and internal facilitators were upskilled to cascade change to their teams. North Highland transferred full ownership of the learning architecture, measurement framework and change network methodology to Haleon’s teams, with documentation, drop-in sessions, and train-the-trainer support. As a result, future programme evolution at Haleon does not depend on external support.

Value Delivered

The programme delivered across three dimensions: capability, infrastructure and culture.

Capability

Digital fluency and AI skills, applied problem-solving, impactful collaboration and strategic leadership are now core competencies within Haleon’s R&D function. These are strengthened by a structured learning model and actively reinforced by trained internal facilitators and line managers.

42% Increase in digital confidence scores, rising from 3.25 to 4.6 across R&D

Infrastructure

A complete, proficiency-based learning model was designed, developed and fully integrated with Haleon’s new LMS. Weekly reporting gave leadership real-time adoption visibility throughout the programme. Executive sponsors now have the fluency to interpret data and design their own interventions, meaning the technology infrastructure is owned internally, not managed externally.

Culture

The programme has shifted something more fundamental than knowledge. Haleon's R&D function now has a shared language for digital capability and a change network that operates beyond the project lifecycle, building towards an organisation that approaches disruption with confidence. The foundations are in place for Haleon's R&D to take a leading position on digital capability within the wider enterprise.

1,400 R&D employees in scope of this programme

This is what the integration of technology and talent makes possible: a programme designed not to end, but to embed, leaving Haleon's R&D with the infrastructure and people to lead their own transformation.

“North Highland brought a strong research-led perspective, helping us define what future-ready digital and AI capability truly meant for our R&D organisation, while grounding every decision in our existing governance, language, and ways of working. The train-the-trainer model and change network have empowered our people to lead, not just follow, change.” - Research & Development Capability Lead, Haleon 

Frequently Asked Questions

 

What does a people-first digital transformation programme look like in practice? A people-first approach starts with listening rather than prescribing. Before designing any content, North Highland conducted workshops and interviews across all levels of Haleon’s R&D function. Every design decision, from technology choices to learning pathway structure, was grounded in that evidence. The result is a programme that resonates with the people it serves, built on the right technical infrastructure to scale across a global organisation.
How do you build digital and AI capability in a regulated R&D workforce? Building capability in a regulated environment requires more than deploying training technology. It demands learning design that respects existing governance structures, speaks the organisation’s language, and connects to daily work rather than pulling people out of it. For Haleon, North Highland combined AI-enabled learning tools, full LMS integration, and a 70/20/10 model grounded in behavioural science, ensuring that both the technology infrastructure and the human experience of learning were designed together.
What is a 70/20/10 learning model and why does it work? First developed by the Centre for Creative Leadership, the 70/20/10 model is built on research on how adults actually develop: approximately 70% through on-the-job experience, 20% through collaboration and feedback, and 10% through formal training. In practice, it means designing learning that is integrated into work rather than separated from it. For R&D teams where application drives value, this approach, supported by the right digital infrastructure, drives more sustainable behaviour change than content-heavy alternatives. For Haleon, the result was a 42% increase in digital confidence scores and a capability that continues to grow without external dependency.

Download Case Study